How Do You Upload an Audience to Facebook
Advertisers can build a Custom Audience from an existing client listing compiled past data obtained from Lead Ads and sign ups, among other avenues. With a Custom Audience uploaded, Facebook tin can better target your ads. For case, if y'all obtained contact data from a Lead Ad, the users who filled the form are more likely to respond to your ads. Thus, Custom Audiences allows advertisers to target those who have already expressed interest in their business.
Usually, advertisers upload an excel sheet filled with their customer's data. If this canvass is not formatted correctly, an mistake message will appear and foreclose you from uploading your Custom Audience. To preclude complications, consider reaching out to a Facebook ads service and follow the formatting guidelines beneath.
The two about important tips on compiling your data are:
-
Always include the country code on phone numbers even if all the data come from the same country.
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Always include your customers' countries in their own column in your file fifty-fifty if all of your data is from the same country.
| Data type | Column header | Description and formatting guidelines | Examples |
|---|---|---|---|
| Electronic mail | Nosotros accept up to 3 separate email address columns in US and international formats. |
| |
| Phone Number | telephone | Telephone numbers must include a country code to exist used for matching. For example, a ane must precede a telephone number in the U.s.a.. We take upward to 3 telephone numbers as split up columns, with or without punctuation. Important: Always include the country lawmaking as office of your customer'due south telephone numbers, even if all of your information is from the same country. |
|
| Outset Name | fn | We accept beginning name and first name initial, with or without accents. Initials tin be provided with or without a period. |
|
| Concluding Name | ln | We accept full last names with or without accents. |
|
| Metropolis | ct | Nosotros accept full city names as they unremarkably appear. |
|
| Land/Province | st | We accept full names of United states of america and international states and provinces, equally well as the abbreviated versions of US states. |
|
| Country | country | Country must be provided as an ISO two-letter state code. Important: Ever include your customers' countries in their ain column in your file, even if all of your information is from the same country. Considering we match on a global calibration, this uncomplicated step helps us match as many people as possible from your customer list. |
|
| Engagement of Nativity | dob | We support 18 different appointment formats to accommodate a range of calendar month, day and year combinations, with or without punctuation. |
|
| Year of Birth | doby | We take year of birth equally a 4- digit number, YYYY. | 1986 |
| Age | age | Nosotros accept age as a numerical value. |
|
| Goose egg/Postal Lawmaking | zero | We accept US and international zip and postal codes. United states zip codes may include a 4-digit extension as long every bit they are separated by a hyphen. The extention is non required and will non further improve lucifer rate. |
|
| Gender | gen | We have an initial to betoken gender. |
|
| Mobile Advertiser ID | madid | We support 2 types of mobile advertiser IDs: Android's Advertising ID (AAID), which Google provides as role of Android advertizing, and Apple's Advertising Identifier (IDFA), which Apple provides as function of iOS in its ads framework. |
|
| Facebook App User ID | uid | An ID respective to someone who uses an app that tin be retrieved through the Facebook SDK. We support numerical user IDs associated with your facebook application. |
How To Upload Data Using Custom Audiences
To upload data using Facebook Custom Audience on Business Manager, only follow the steps below.
1. Click "Create Audience" then choose "Custom Audience"
Create Audition is located nether Audiences. Custom Audition will drop down under Create Audience.
2. Click "Customer File"
Customer File is the kickoff option.
three. Click "Choose a file or re-create and paste data"
Afterward, click "Choose a file or copy and paste data".
4. Click "Upload File"
Click "Upload File" to upload your data.
5. Click "Next"
After you choose a file, click "Next" to proceed.
6. Click "Upload & Create"
After uploading your data, click "Update & Create" to create your custom audience.
7. Wait
Depending on your data size, upload time may exist quick or slow.
8. Yous're Done!
Congratulations, yous've uploaded Custom Audience data using Multiple data types!
Recommended Articles Related to Facebook Advertising:
- How To Claim a Facebook Ad Account through Business Manager
- How To Discover Your Facebook Advertising Account ID
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